[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.pbgrow.cz\/nakupovani-jak-to-s-nim-vlastne-je\/#Article","mainEntityOfPage":"https:\/\/www.pbgrow.cz\/nakupovani-jak-to-s-nim-vlastne-je\/","headline":"Nakupovan\u00ed \u2013 jak to s n\u00edm vlastn\u011b je","name":"Nakupovan\u00ed \u2013 jak to s n\u00edm vlastn\u011b je","description":"Nev\u00edm, jestli jste si v\u0161imli, kolik utr\u00e1c\u00edte za n\u00e1kup potravin, no, kdy\u017e v\u00e1m p\u0159ipad\u00e1, \u017ee je to mnoho, m\u011bli byste nejprve pochopit, jak funguje psychologie … ","datePublished":"2020-02-16","dateModified":"2023-05-22","author":{"@type":"Person","@id":"https:\/\/www.pbgrow.cz\/author\/#Person","name":"","url":"https:\/\/www.pbgrow.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/6808215d501bdbb001ef3734be3cdad1be23596de78c590ed2ac5868fce74c95?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6808215d501bdbb001ef3734be3cdad1be23596de78c590ed2ac5868fce74c95?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"pbgrow.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.pbgrow.cz\/wp-content\/uploads\/img_a370083_w4221_t1581867416.jpg","url":"https:\/\/www.pbgrow.cz\/wp-content\/uploads\/img_a370083_w4221_t1581867416.jpg","height":0,"width":0},"url":"https:\/\/www.pbgrow.cz\/nakupovani-jak-to-s-nim-vlastne-je\/","about":["Nakupov\u00e1n\u00ed"],"wordCount":673,"articleBody":"Nev\u00edm, jestli jste si v\u0161imli, kolik utr\u00e1c\u00edte za n\u00e1kup potravin, no, kdy\u017e v\u00e1m p\u0159ipad\u00e1, \u017ee je to mnoho, m\u011bli byste nejprve pochopit, jak funguje psychologie obchodn\u00edch \u0159et\u011bzc\u016f.D\u016fle\u017eit\u00e1 \u00faloha v psychologii obchodu je aj um\u00edstn\u011bn\u00ed samotn\u00fdch produkt\u016f. V supermarketech p\u0159i nakupovan\u00ed najdete \u010dasto pe\u010divo, ml\u00e9ko a jin\u00e9 z\u00e1kladn\u00ed potraviny pr\u00e1v\u011b u konci. To samoz\u0159ejm\u011b zp\u016fsob\u00ed, \u017ee mus\u00edte projet cel\u00edm obchodem a nevyhnete se tak ostatn\u00edm produkt\u016fm.  Je to psychologick\u00fd tah na na\u0161i hlavu. Toti\u017e ona v\u00e1m vnut\u00ed pocit, \u017ee pot\u0159ebujeme toho mnohem v\u00edc, jak jsme p\u016fvodn\u011b cht\u011bli.  A pak se vzpamatujete p\u0159i pokladn\u00ed s p\u0159epln\u011bn\u00edm ko\u0161\u00edkem.No a t\u00edm se dost\u00e1v\u00e1me k dal\u0161\u00edmu bodu, a to jsou pr\u00e1v\u011b n\u00e1kupn\u00ed ko\u0161\u00edky. Komu se p\u0159ece chce nosit v ruk\u00e1ch ten mal\u00fd ko\u0161\u00edk? No dob\u0159e u\u017e je mo\u017en\u00e9 ko\u0161\u00edk za sebou i tahat, ale t\u011bch nikdy nen\u00ed tak mnoho aby vy\u0161lo pro v\u0161echny. A tak s\u00e1hnut po ko\u0161\u00edku na kole\u010dk\u00e1ch je v\u00fdhoda nejen pro v\u00e1s ale tak\u00e9 pro obchodn\u00ed \u0159et\u011bzec.Tak\u00e9 to p\u0159\u00edslov\u00ed, \u017eemala kopa pt\u00e1 si v\u00edc, se sem celkem hod\u00ed. My jsi toti\u017e neuv\u011bdomujeme, \u017ee kdy\u017e m\u00e1me n\u011bco na dne n\u00e1kupn\u00edho ko\u0161\u00edku, neznamen\u00e1 to, \u017ee n\u00e1m je\u0161t\u011b n\u011bco chyb\u00ed. On je jen prost\u011b p\u0159\u00edli\u0161 velc\u00ed. Op\u011bt tu na n\u00e1s \u010d\u00edh\u00e1 podv\u011bdom\u00ed tah, a si neuv\u011bdomujeme, \u017ee do ko\u0161\u00edku jenom vkl\u00e1d\u00e1me zbo\u017e\u00ed. A pak plat\u00edme mnohem v\u00edc a m\u00e1me pocit, \u017ee za nic. Ruku na srdce, jsou to v\u017edy v\u011bci, kter\u00e9 tak neuv\u011b\u0159iteln\u011b nutn\u011b pot\u0159ebujeme?Dal\u0161\u00ed skv\u011bla v\u011bc, co n\u00e1s dok\u00e1\u017ee \u00fapln\u011b zm\u00e1st je akce, sleva, nova reklama nebo omezena nab\u00eddka. Na to proste reagujeme v\u0161ichni. N\u011bkde v na\u0161\u00ed hlav\u011b vysko\u010d\u00ed mal\u00fd pan\u00e1\u010dek, kter\u00fd n\u00e1m ozn\u00e1m\u00ed, \u017ee kdy\u017e to te\u010f nekoup\u00edm, u\u017e to proste za tu cenu mat nebudu a j\u00e1 jsem mohla u\u0161et\u0159it.No a obl\u00edben\u00e9 p\u0159estavovan\u00ed, kdy vy u\u017e mate vychozen\u00e9 chodn\u00ed\u010dky a p\u0159ijdete do obchod\u016f a jste jakoby v nov\u00fd prodejn\u00ed. V\u0161echno je naopak. St\u011b zmaten\u00fd, ale o to v kone\u010dn\u00e9m d\u016fsledku tak\u00e9 jde. K\u00fdm si toti\u017e zvyknete na nov\u00fd vzhled, mus\u00edte \u010dasto vstoupit do uli\u010dek, kter\u00e9 byste p\u0159edt\u00edm obe\u0161li.P\u0159i nakupovan\u00ed v \u0159et\u00edzc\u00edch mus\u00edte po\u010d\u00edtat prost\u011b s t\u00edm, \u017ee na v\u00e1s pou\u017eiju r\u016fzn\u00e9 triky abyste co nejv\u00edc nakupili, a tedy utratili pen\u011bz. Zapoj\u00ed do toho v\u0161echny va\u0161e smysly: sluch – p\u0159\u00edjemn\u00e1 hudba, \u010duch – v\u016fn\u011b pe\u010diva, zrak – kr\u00e1sna v\u00fdzdoba, reklama a obaly, hmat a celkov\u00fd dojem.No, a je\u0161t\u011b p\u00e1r typ\u016f, jak nakupovan\u00ed zvl\u00e1dnout bez finan\u010dn\u00ed \u00fajmy:M\u011bjte v\u017edy nachystan\u00fd l\u00edstek, co vlastn\u011b koupit chcete.Obch\u00e1zejte uli\u010dky, kam nechcete vstoupitHned si ur\u010dete, kolik chcete zhruba minut pen\u011bziZva\u017eujte \u010di to skute\u010dn\u011b pot\u0159ebujete Neberte si ko\u0161\u00edk na kole\u010dk\u00e1ch, pokud nejd\u011bte d\u011blat velk\u00fd nakup. J\u00e1 nejrad\u011bj pou\u017e\u00edv\u00e1m vlastn\u00ed ta\u0161ku anebo ruky. Ano ruky, proto\u017ee do nich vezmu jen to, co skute\u010dn\u011b pot\u0159ebujiV\u0161imnete si lidi, kter\u00fd nakupuju v\u0161echno bez rozmy\u0161leni jako pak vypadaj\u00ed. A pros\u00edm v\u00e1s jeden typ. Kdy\u017e je st\u00e1tn\u00ed sv\u00e1tek a obchody jsou zav\u0159en\u00ed, neznamen\u00e1 to konec sv\u011bta.  Nen\u00ed t\u0159eba d\u011blat obrovsk\u00fd z\u00e1soby na jeden den.Tak a te\u010f v\u00e1m u\u017e p\u0159eji hezk\u00e9 nakupovan\u00ed.                                                                                                                                                                                                                                                                                                                                                                                        4.1\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Nakupovan\u00ed \u2013 jak to s n\u00edm vlastn\u011b je","item":"https:\/\/www.pbgrow.cz\/nakupovani-jak-to-s-nim-vlastne-je\/#breadcrumbitem"}]}]